Reliable, analytical, and ready to support business decisions.
I am a Business Analyst with strong experience in dashboards, reporting automation, performance tracking, executive support, and cross-department coordination. I combine data analysis with professional admin readiness, making me effective in both analytical and business support roles.
Joyce Pascua Titular
Business Analyst based in Dubai, UAE. Open to Business Analyst, Data Analyst, BI Analyst, Reporting Analyst, Executive Admin, and remote-ready roles.
5+
Years Experience
60%
Manual Reporting Time Reduced
10+
Business Units Supported
40%
Report Turnaround Improved
Why Me?
I bring a rare mix of business analysis, dashboard development, reporting automation, executive support, and professional administration. I do not only prepare reports — I help teams understand what the numbers mean, what needs attention, and how to move forward.
Analytical Mindset
I can clean, structure, analyze, and visualize data to support faster and clearer decision-making.
Business Understanding
I understand operations, finance, marketing, HR, and management reporting from practical work experience.
Professional Support
I can assist senior leaders, coordinate with departments, prepare reports, track tasks, and organize information.
Dashboard Builder
I have experience building Power BI and Excel dashboards for KPIs, revenue, fleet utilization, and performance.
Reliable Executor
I am used to handling urgent tasks, management requests, follow-ups, and cross-functional coordination.
Remote Ready
I am comfortable working independently, managing tasks online, and collaborating using digital tools.
More than analytics — ready for business support
Alongside my analytics background, I have strong experience supporting executives, coordinating across departments, preparing reports, and managing business communication.
Professional Admin & Executive Support Strengths
I am ready for roles that require both analytical thinking and organized administrative support. My background allows me to support senior management with reporting, follow-ups, documentation, coordination, and business insights.
Executive Assistance
Supporting senior leaders with daily tasks, reports, coordination, and timely follow-ups.
Department Coordination
Acting as a point of contact between departments and helping teams align on information and deliverables.
Business Documentation
Preparing summaries, reports, minutes, dashboards, presentations, memos, and management notes.
Task Tracking
Monitoring pending items, organizing priorities, and helping ensure deadlines are followed.
Communication
Clear professional communication with internal teams, management, vendors, and business stakeholders.
Confidentiality
Comfortable handling management-level information, reports, and sensitive business data professionally.
Work I have built and supported
Below are selected dashboards, reporting models, and analytics projects from my professional experience.
Fleet Utilization & Revenue Performance Dashboard
Designed and maintained dashboards to track fleet utilization, on-hire performance, revenue movement, and operational KPIs for management review.
Revenue & Utilization Analysis Model
Built models comparing actual performance against budget, identifying utilization gaps, revenue shortfalls, and areas needing management action.
Meta Ads Campaign Performance Analysis
Analyzed Facebook and Instagram campaign performance, lead generation trends, conversion insights, and marketing spend efficiency.
Company-Wide KPI Performance Dashboard
Built and maintained dashboards for HR, operations, and finance departments, consolidating multiple sources into performance reports.
Automated Excel Reporting Workflow
Automated recurring reports using Advanced Excel, Power Query, PivotTables, standardized templates, and dynamic charts.
Management Reports & Business Insights
Prepared monthly and quarterly reports, translating data into clear insights, summaries, and action points for leadership.
What I bring to the table
BI & Dashboarding
Excel & Reporting
Business Analysis
Admin & Coordination
Analytics
Remote Collaboration
Professional background
Business Analyst
- Design and maintain Power BI dashboards for fleet utilization, revenue performance, and operational KPIs.
- Develop revenue and utilization models comparing actuals vs. budget to identify performance gaps.
- Collaborate with operations, finance, and marketing teams to provide data-driven insights.
- Assist senior management and the GM with daily business requirements, reports, follow-ups, and coordination.
- Analyze Meta Ads performance and provide lead-generation and conversion insights.
- Automate recurring reports using Advanced Excel, Power Query, PivotTables, and dynamic charts.
Performance Management Officer
- Led KPI tracking and performance reporting across 10+ business units.
- Built dashboards for HR, operations, and finance using the company’s proprietary CRM.
- Worked with the IT Development team to improve reporting features and dashboard outputs.
- Supported HR analytics including headcount planning, attrition analysis, and workforce productivity reporting.
- Reduced report turnaround by 40% through automation and standardized templates.
- Prepared monthly and quarterly performance reports for executive review.
Assistant to HR Vice President
- Supported the HR VP with executive reporting, HR analytics, workforce management, and admin coordination.
- Prepared headcount, turnover, and productivity reports to support HR decisions.
- Assisted in developing HR policies and coordinating cross-department communication.
- Managed workforce data across a multi-branch automotive group.
Academic and professional foundation
Bachelor of Science in Business Administration
Major in Marketing Management
University of Perpetual Help System Dalta, Philippines
Business Analyst with AI Integration
KHDA-Accredited Certification
Learners Point Academy, Dubai
Let’s connect
Open to Business Analyst, Data Analyst, BI Analyst, Reporting Analyst, Executive Admin, Professional Admin, and remote-ready business support roles.